Marketing
❯
Improve Audience targeting
❯Advertising with AI
Large Companies
Advertising with AI
For:
Advertiser
Scope:
AI uses algorithms that analyses the existing data of the user through observing the customer on multiple platforms and advertise on the basis of the prediction of what the user might like.
Goal:
Increase Revenues
Large Companies
Computer Vision - Emotion Recognition
For:
Video content creators.
Scope:
Using Computer Vision and Deep Learning for measuring emotional responses to video advertising content.
Goal:
Increase Revenues
AI solution to automatically identify false positives from a specific check for untranslated target segments by an automated quality assurance tool
For:
Customers, translation partners, end users of the translated content.
Scope:
The scope of this use case is limited to automated linguistic quality assurance
tools, but the outcome of this use case can be applicable to other areas, such as
machine translation, automated post-editing, computer-aided translation
analysis and pre-translation.
Goal:
Improved Employee Efficiency
Large Companies
Retail - Improved Advertisement
For:
Sales and Marketing departments.
Scope:
Drive return on advertising spend through optimization and automation of creative ad content.
Goal:
Increase Revenues, Automate a Business Process
Large Companies
Advertising with AI
For:
AdvertiserGoal:
Increase RevenuesProblem addressed
The usual Advertisements are product/service oriented rather than user oriented. Displaying video games ads to a 65 years old man would be irrelevant and wastage of resources.
Scope of use case
AI uses algorithms that analyses the existing data of the user through observing the customer on multiple platforms and advertise on the basis of the prediction of what the user might like.
Description
Analyzing the user and his/her behavior and displaying the advertisements would increase the product purchasing possibility or user interest. Placing the right advertisement on right time is also a key factor. For example, displaying Christmas tree ornaments from November would not only increase the sales and revenue of Christmas tree businesses but also ecommerce platforms, most popular visiting websites that advertises the business. However, displaying Christmas ads to a place where Christmas is not celebrated would then again be irrelevant. AI has made it possible to consider the characteristics such as individual user behavior, location, user interests, age, nationalities etc. and then advice on the products to increase customer satisfaction, relevancy and revenue and sales.
Raw Data
AI: Perceive
Machine Learning
AI: Understand
Optimize System
AI: Act