Marketing
❯
Improve Audience targeting
❯Computer Vision - Emotion Recognition
Large Companies
Advertising with AI
For:
Advertiser
Scope:
AI uses algorithms that analyses the existing data of the user through observing the customer on multiple platforms and advertise on the basis of the prediction of what the user might like.
Goal:
Increase Revenues
Large Companies
Computer Vision - Emotion Recognition
For:
Video content creators.
Scope:
Using Computer Vision and Deep Learning for measuring emotional responses to video advertising content.
Goal:
Increase Revenues
AI solution to automatically identify false positives from a specific check for untranslated target segments by an automated quality assurance tool
For:
Customers, translation partners, end users of the translated content.
Scope:
The scope of this use case is limited to automated linguistic quality assurance
tools, but the outcome of this use case can be applicable to other areas, such as
machine translation, automated post-editing, computer-aided translation
analysis and pre-translation.
Goal:
Improved Employee Efficiency
Large Companies
Retail - Improved Advertisement
For:
Sales and Marketing departments.
Scope:
Drive return on advertising spend through optimization and automation of creative ad content.
Goal:
Increase Revenues, Automate a Business Process
Large Companies
Computer Vision - Emotion Recognition
For:
Video content creators.Goal:
Increase RevenuesProblem addressed
Purchasing descisions are often based upon emotions. Advertisers are interested in creating video content that invokes an emotional response in consumers. The challenge is how to measure the quality of created video content in terms of user's emotional response to ensure that it is as engaging as possible. To do this not only involves recognising emotions but also correlating it with engagement metrics such as social media actions.
Scope of use case
Using Computer Vision and Deep Learning for measuring emotional responses to video advertising content.
Live Video
AI: Perceive
Emotion Recognition
AI: Understand
Optimize System
AI: Act